Emilee Hazelden
Design with impact.
Through strategic design, I will ensure your brand embodies the intangibles — emotion, context, and essence — that matter most to your audience.
LAKE PLACID, NEW YORK
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UI / UX
Designing and developing digital interfaces that are intuitive, efficient, accessible, responsive, and showcase a brand effectively.
Brand Identity
Develop strong visual identities from concept to completion that facilitate positive perceptions of the brand from the desired target audience.
Print Design
Design  brochures, posters, vinyl banners, guides, reports, magazine ads, feather flags, vinyl wraps, pole banners, and more.
Digital Design
Crafting digital marketing assets such as web ads, social media graphics, presentations, and email campaigns.
Work - Spotlight
Case Studies
I've gathered an assortment of my recent design projects to highlight my methodology.
brand identity
print design
digital design
Blades of Change: A Bold Rebrand for a Women's Ice Hockey Team
This new look brings new life into the team's legacy, blending their rich history with a fresh, empowering look that embodies their competitive spirit and camaraderie on and off the ice.
brand identity
print design
digital design
Take an existing brand visual identity and increase brand differentiation
Revisit an existing brand identity we developed in 2019, and update the name and graphic style to better align with the Hamilton County region and it's marketing efforts
ui/ux
web developer
brand identity
print design
Support efforts to increase trail awareness and attendance of celebratory events
Develop a visual identity and supporting assets for a campaign promoting the 100 year anniversary of the Northville-Placid Trail
ui/ux
design systems
brand identity
Design and launch a website that coincides with the destination’s rebrand
Develop a design system, and website that embodies the refreshed visual identity for Lake Placid, New York
digital design
data visualization
Offer businesses both information and actionable insights to aid their strategies
Design a geolocation and spending data report pertaining to the Adirondack region, leveraging data from Zartico
brand identity
print design
digital design
Promote the practice of Leave No Trace 7 Principles and sustainable travel within the Adirondack Park
Develop a visual identity for an ongoing campaign, ‘Love Your Adirondacks’, to help balance tourism with sustainability and destination management.
Emilee Hazelden
UI/UX and Design
10+ years of helping clients achieve their goals through design.
Crafting brand identities and strategic campaign creations in both the digital and print realms.
I’ve spent a lot of time working in the destination marketing industry for the Regional Office of Sustainable Tourism, a multi-year recipient of the New York State Tourism Excellence Awards.

Throughout my journey, I have dedicated myself to honing my design skills, continually refining and evolving my craft. Most recently, I have successfully extended my robust foundation in design to encompass diverse mediums, including ui/ux, and thereby broadening the scope of my creative expertise.

I have learned to become proficient in communication by actively listening to understand  a client's vision and needs, and by clearly and effectively conveying their ideas and design rationale. I maintain open, consistent dialogue and integrate feedback seamlessly to ensure the final product aligns with the client's expectations and goals.