Work
Offer a comprehensive report detailing information and actionable insights that should aid businesses and their strategies within the Adirondacks in New York State.
awareness
A strategic partnership: In 2022, ROOST began collaborating with Zartico to gather enhanced visitor travel insights in the Adirondack region.
Zartico is an innovative platform designed to analyze and visualize geolocation and spend data. It provides full spectrum analytical services empowering businesses and destinations to make informed decisions and optimize our strategies in our marketing, community development, and sustainability efforts.
Our goal with the data is to enhance destination marketing strategies, which aligns with our mission of responsible tourism management and sustainable community development. By leveraging advanced location and spend insights into visitor travel, we aim to effectively manage tourism, optimize marketing efforts, and ensure that the influx of visitors is balanced and sustainable. This approach not only benefits the community and region by fostering responsible tourism practices, but also supports local businesses by providing insights to enhance their services.
During the research phase, the data analyst at ROOST supplied me with pertinent charts, graphs, and information necessary for inclusion in the report.
Design comprehensive quarterly reports, showcasing in-depth regional-level reports that provide enhanced insights into visitor trends and spending patterns across the Adirondacks.
The report will incorporate a logical and well-defined structure, executive summary, visual elements (charts/graphs/data/iconography from Zartico), consistent formatting, and actionable recommendations. It should be designed for digital mediums only.
I was responsible for designing/assembling all of the required information for the report. Responsibilities included:
With this report we aimed to provide clarity, ensuring it's easily understood by all readers. Providing clear definitions and explanations for the data was crucial to enhance accessibility and maximize its usefulness. Maintaining simplicity and consistency in design allows readers to scan and process relevant information effortlessly.
This report received positive feedback from the Adirondack communities and was recognized by Zartico for its outstanding analysis and overall design. Recipient of the 2024 Zartico Data Hero Award.
